WSJ Magazine | A Day In the Life of Dr. Barbara Sturm, Facialist to the Stars

Dr. Barbara Sturm, the founder and CEO of her eponymous skin-care brand, has an itinerary that would make any frequent flier dizzy. She often visits five different countries in a month. It’s all in support of Dr. Barbara Sturm Molecular Cosmetics, which she launched in 2003. In 2006, she opened a clinic near her home in Düsseldorf, Germany. Thanks in part to a fan base that includes Bella Hadid, Angela Bassett and Gwyneth Paltrow, and the buzz surrounding what’s known as her Vampire Facial (a treatment that involves injecting the client’s own blood proteins back into the skin), sales have increased 300 percent over each of the past two years—without any advertising. “I think product gets transported best through word of mouth,” says Sturm, 47. …

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