The New York Times | Going From Royal Gowns to Uniqlo

Clare Waight Keller, who designed Meghan Markle’s wedding dress, finds a different kind of luxury at a mass market brand.

Last month, standing in a sunny TriBeCa studio among racks of clothes, Clare Waight Keller was back in her element. The British fashion designer, perhaps best known as the designer of Meghan Markle’s wedding gown, had arrived from London to reveal her latest Uniqlo: C capsule collection and to announce her role as the new creative director of Uniqlo.

At a moment when luxury fashion is trending toward an economic downturn and many houses are grappling with high-profile designer comings and goings, Ms. Waight Keller is betting on a Japanese behemoth known for affordable, high-quality layers — covetable sweaters, T-shirts and jackets — that are the staples of many a wardrobe.

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